A Social Network’s Approach to Advertising
Friday, March 13th, 2009I have always been impressed by an innovation in advertising I have seen mainly at myspace.com. Myspace sells the entire “template” of their site for a given time period. In other words, they design the look and feel of the site around their advertiser. Often times this will be an upcoming movie that is being released or a new album being released by an artist. It is very hard to miss when a site you regularly frequent changes it’s look and feel!
Many PC users these days block standard advertising, and some browsers even have this feature built in or available via a plugin. However very few people browse the internet as plain text. Changing the look of your site to suit a paying advertiser is a great idea, and I’m sure one that has proven very popular for Myspace.